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Economy

USPS Taking Things into Their Own Hands

USPS announces to stop its Saturday mail service effective from the 1st of August. The postal service is facing a huge financial crisis and has decided to take some measures to cope with the loss. Now, mail service shall be available five days a week but that is just the first class direct mail. Postal Offices will remain open on Saturdays. The USPS has long been trying to implement this five day mail delivery […]

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Online Bill Payment Impacts USPS Bottom Line

The US Postal Service is eliminating delivery of mail on Saturdays because of financial struggles. This decision will become effective from August 2013. A large contributing factor to USPS’s woes is that more people are now using online systems of bill payment. In his interview on Bloomberg’s Bottom Line, US Postmaster General Patrick Donahoe explains the causes of this financial crisis and how they plan to cope with it.

Source: http://www.businessweek.com/videos/2013-02-06/postal-service-hurt-by-online-payment-donohoe-says

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By |March 4th, 2013|Economy|0 Comments

USPS Stops Saturday Mail Delivery

Pauline Jelinek of Associated Press reports that the US Postal Service recently announced the end of Saturday mail delivery. This is due to the tough financial position the service finds itself in. Packages will, however, still be delivered six days a week. This decision will become effective from August 5 and it is estimated the move will save USPS almost $2 billion a year.

Source: http://news.yahoo.com/postal-cut-saturday-mail-trim-costs-121737834–finance.html

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Postmaster General Speaks Up for USPS

Despite the positive spikes during the holiday or election seasons, the postal service is continually facing losses, with a net loss of $ 1.3 billion noted in the first quarter results of USPS’s 2013 fiscal year. Postmaster General Patrick Donahoe has made a decision to cut Saturday mail however he does say that this will not be enough to cover all the losses. The U.S. Postal Service needs major legislative reforms, according to Donahoe. […]

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What Will Save the U.S. Postal Service?

Saturday mail will soon be history. The U.S. Postal Service has made the decision to cease Saturday delivery this August. The idea is to save $2 billion and prevent the postal industry from collapsing. However, Alex Benson does not think this or any other cost cutting strategy will save the postal service after the blow it received in 2006 by spiteful politicians. Read Benson’s article to find out what the U.S. Postal Service really […]

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Direct Mail Survey for 2012 Provides Important Information to Mailing List Industry

GAITHERSBURG, MD – A recent survey was conducted on service providers for the direct mail industry by MCS, a technology provider for the production mailing market and which is located in Gaithersburg, MD.

The marketing study, entitled, “MCS 2012 Direct Mail Survey,” was conducted as a follow-up to its 2007 survey which addressed similar topics and concerns.

This recent marketing study reveals the changes in direction that the direct mail industry has taken in the past few years […]

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Marketing Report Reveals Direct Mail Trends For Mailing List Managers

SCHAUMBURG, IL – The marketing services division of the global information services company, Experian, has published a direct mail white paper showing that direct mail continues to be an effective way to reach new customers or reactivate old ones.

The marketing report, entitled “The Direct Marketing Report 2010″, is available from the Experian website as a free download in PDF format.

The report is filled with facts and figures to support its conclusions that there are […]

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Mailing List Marketing and Direct Mail: Topics at DMA 2011 Conference & Exhibition

BOSTON, MA – On October 6, 2011, the DMA (Direct Marketing Association) held their 2011 Conference & Exhibition in Boston, Massachusetts in which 231 attendees were present.

The event was held at the Boston Convention & Exhibition Center. Among the topics discussed were brand interaction, data, integration, networking, creating relationships, engaging customers and making adjustments in real-time.

In today’s marketing environment, the lines between marketing channels are blurring and integration is the key to success. There […]

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South Dakota Mailing List Campaign Attracts Businesses to State

PIERRE, SD — South Dakota has initiated a direct mail campaign to attract businesses away from other states and setup shop in South Dakota instead.

The direct mail piece used in the campaign features Gov. Dennis Daugaard along with the headline, “Tired of taxes? Call me.”

The Governor’s Office of Economic Development in Pierre, SD has the states of Illinois, Minnesota and California in its sights.

Pierre is located in Hughes County, South Dakota in the central […]

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Mailing List Managers Vindicated: Study Reveals Direct Mail is Still King

RESTON, VA – Market information and research organization announces the release of a new marketing study on direct marketing.

In the new report entitled, “Trends and Future of Direct Marketing”, The Print Industries Market Information and Research Organization (PRIMIR) commissioned J Zarwan Partners, an outside consulting firm to conduct the study.

According to an April 29, 2011 press release from PRIMIR, the purpose of the study was “to investigate direct marketing and where opportunities exist for […]

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