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Direct Marketing

Direct Mail Offers What Other Marketing Methods Can’t

Technology has changed the world, and the world of marketing. There isn’t any disputing that. The capabilities and new avenues of marketing from email, to video and even social media marketing are all valuable marketing avenues. Yet for all the glitz and glamour that comes with technology and digital marketing, there is still no replacement for direct mail marketing.

There are several benefits afforded by direct mail that have yet to be replaced by any […]

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The Benefits of Direct Mail Campaigns

In a world of digital marketing, many believe that direct mail campaigns have become prosaic. The truth is that the constant influx of emails and social media and the ease with which these can be sent (and deleted) has left our mailboxes rather empty. The same consumer that cringed when their mailbox overflowed with ads and coupons now searches for something tangible, which means those companies using direct mail are one step ahead of […]

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Test Your Email Marketing IQ

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Use Infographics to Boost Your Marketing

If you want your audience to remember your message, using an image is always a good idea. People are visual, and images and infographics make an impact. Memorial Day is just around the corner, so it seemed apt to use this favorite American holiday as an example of how infographics can give your message impact. And a message with impact is a message that people share.

Before you look at the infographic, take this short […]

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Make an Offer Your Prospects Can’t Refuse

Make an Offer Your Prospects Can’t Refuse
If your marketing campaigns don’t drive response, then why do them? Whether you are sending a direct mail piece, creating an email campaign, or tapping into another channel, you need to make an offer your prospects can’t refuse. And then you need to send that offer to the right prospects.

Snappy headlines and good design get a lot of attention. But the fact is, creating the right offer and […]

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How to Develop Content That Works

How to Develop Content That Works
“My website is a beast that must be fed,” a real estate broker recently lamented. And the website’s favorite food is content. Your website, email campaigns, and social media channels can’t get enough of it. But is more content better if your audience doesn’t read what you’re writing? If content is the food, readability is the tasty topping that makes anyone want to eat it.

Readability—how easy it is to […]

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Know Your Email Bounces

Know Your Email Bounces
Bounce. Why does such a happy word make email marketers shudder? Because bounce rates impact the deliverability of your beautiful email marketing campaigns. Too many hard bounces can even make the ISPs distrust your intentions and label you as a spammer. To keep your email marketing campaigns performing well, here is a quick overview of what you need to know about email bounces.
Types of Email Bounces
There are two kinds of email […]

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What is the Difference Between Consumer and Resident Occupant Lists?

What is the Difference Between Consumer and Resident Occupant Lists?
If you are marketing to consumers, you have many decisions to make when putting together your direct marketing piece. One of them is whether to use a consumer list or a resident occupant list. If you are new to direct marketing, you may not even have realized there are different types of lists you can use. There are, and each one has benefits. The right […]

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How to Grow Your Financial Services Firm

How to Grow Your Financial Services Firm
If you are like most financial services firms, you need more than just a great financial mailing list to grow your business. You need to develop direct mail campaigns that show your customers you care about them, that demonstrate your vast knowledge of financial markets, and keep you at the forefront of their minds. Your prospects are educated consumers, and they expect you to give them exactly what […]

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