Get Accurate Mailing Lists at Affordable Prices!
CALL: 800.741.0116

Direct Mail

Marketing Report Reveals Direct Mail Trends For Mailing List Managers

SCHAUMBURG, IL – The marketing services division of the global information services company, Experian, has published a direct mail white paper showing that direct mail continues to be an effective way to reach new customers or reactivate old ones.

The marketing report, entitled “The Direct Marketing Report 2010″, is available from the Experian website as a free download in PDF format.

The report is filled with facts and figures to support its conclusions that there are […]

Facebooktwittergoogle_pluslinkedinby feather

Mailing List Marketing and Direct Mail: Topics at DMA 2011 Conference & Exhibition

BOSTON, MA – On October 6, 2011, the DMA (Direct Marketing Association) held their 2011 Conference & Exhibition in Boston, Massachusetts in which 231 attendees were present.

The event was held at the Boston Convention & Exhibition Center. Among the topics discussed were brand interaction, data, integration, networking, creating relationships, engaging customers and making adjustments in real-time.

In today’s marketing environment, the lines between marketing channels are blurring and integration is the key to success. There […]

Facebooktwittergoogle_pluslinkedinby feather

South Dakota Mailing List Campaign Attracts Businesses to State

PIERRE, SD — South Dakota has initiated a direct mail campaign to attract businesses away from other states and setup shop in South Dakota instead.

The direct mail piece used in the campaign features Gov. Dennis Daugaard along with the headline, “Tired of taxes? Call me.”

The Governor’s Office of Economic Development in Pierre, SD has the states of Illinois, Minnesota and California in its sights.

Pierre is located in Hughes County, South Dakota in the central […]

Facebooktwittergoogle_pluslinkedinby feather

Direct Mail Marketing Firm Uses QR Codes For Mailing List Campaigns

LARGO, FL – The Florida-based marketing firm, Valpak Direct Marketing Systems, Inc., owned and operated by Cox Media, has developed an innovative use of QR codes for its Valpak direct mail coupon pack. The company plans to mail 80,000 direct mail pieces in the next two months which contain QR codes printed on the outside of the envelope and on individual coupons inside the mailer.

QR codes are a digital scanning technology similar to barcodes […]

Facebooktwittergoogle_pluslinkedinby feather

Mailing List Managers Vindicated: Study Reveals Direct Mail is Still King

RESTON, VA – Market information and research organization announces the release of a new marketing study on direct marketing.

In the new report entitled, “Trends and Future of Direct Marketing”, The Print Industries Market Information and Research Organization (PRIMIR) commissioned J Zarwan Partners, an outside consulting firm to conduct the study.

According to an April 29, 2011 press release from PRIMIR, the purpose of the study was “to investigate direct marketing and where opportunities exist for […]

Facebooktwittergoogle_pluslinkedinby feather

Direct Mail Primer Published in Response to Surge in Direct Mail

WASHINGTON, DC – Mailing list marketers and regular business people are seeing the light about the effectiveness of direct mail and, as a result, more and more are using direct mail in their marketing efforts. This is true to the extent that two companies have teamed up to publish a free guide on the topic, and the advice given in the guide is short and sweet and right to the point.

The publication is entitled, […]

Facebooktwittergoogle_pluslinkedinby feather

Buy Mailing Lists From A Reputable Company to Increase Sales

It is important to buy mailing list information from a reputable company with a track record of supplying accurate mailing list data in order for any business to have marketing success.

Mailing Lists Direct is an established and  reputable mailing list company that offers numerous consumer lists and address lists for direct mail marketing.

Thousands of customers from Fortune 1000 to small-office/home-office and individual salespeople  have used their products and services to increase revenue,  find new customers and grow profits. They  focus […]

Facebooktwittergoogle_pluslinkedinby feather

Illinois Attorney General Files Lawsuit Over Inaccurate Marketing Lists

BELLEVILLE, IL – Illinois Attorney General has filed a lawsuit against Illinois marketing firm, Select Marketing Solution Management for allegedly misrepresenting “lead lists” of potential customers the company sold as being verified and screened. Consumer lists are used in direct mail campaigns and it is important that a mailing list be accurate.
Lawsuit Announced
On February 1, 2011, Illinois AG, Lisa Madigan announced the lawsuit in a news release at the Illinois Attorney General website. The […]

Facebooktwittergoogle_pluslinkedinby feather

Marketing Report: Mailing List Managers See Good Outlook For 2011

NEW YORK, NY – A new marketing report by New York City based Winterberry Group entitled “Outlook 2011 What to Expect in Direct & Digital Marketing” shows a positive outlook for mailing list managers in 2011.

The report, available online as a free download in PDF format at the Winterberry Group website, reveals that although the total spend by businesses for direct mail took a hit in 2009, it recovered in 2010 and is on […]

Facebooktwittergoogle_pluslinkedinby feather

Marketing Survey Focuses on Customer Loyalty and Repeat Sales

CINCINNATI, OH – The Loyalty Marketer’s Association (www.loyalty360.org) and SAS (www.sas.com) has published a white paper entitled Customer Loyalty Techniques For Business to Business Marketing Programs.

The report focuses on customer loyalty programs used by business to business (B2B) companies and how they use brand loyalty and repeat sales from existing customers to drive revenue. The survey was conducted in September to October, 2010 on over 250 B2B company executives.

One goal of the survey was to […]

Facebooktwittergoogle_pluslinkedinby feather