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Direct Mail

Direct Mail That Sells

Pat McGrew writes for Target Marketing Mag about how you can employ successful strategies in your direct mail marketing campaign to make it a big success. He writes how you can create direct mail that is in line with the market requirements as well as provide the most wanted customer response. Click the above link to read more on this.

Source: http://www.targetmarketingmag.com/article/kick-off-2013-advancing-your-direct-mail-program-meet-demands-evolving-marketplace/

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USPS Taking Things into Their Own Hands

USPS announces to stop its Saturday mail service effective from the 1st of August. The postal service is facing a huge financial crisis and has decided to take some measures to cope with the loss. Now, mail service shall be available five days a week but that is just the first class direct mail. Postal Offices will remain open on Saturdays. The USPS has long been trying to implement this five day mail delivery […]

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What Makes Direct Mail Successful?

Jean M. Gianfagna writes in Life Health PRO about the reasons for which direct mail marketing still works. She also explains the elements of a classic direct mail package. She highly recommends using this old school technology the next time you plan your advertising campaign. For more detail, read her full report by clicking the link above.

Source: http://www.lifehealthpro.com/2013/02/01/dont-underestimate-old-school-direct-mail?t=annuity-sales-strategies

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EDDM Not In Line With Current Market Needs

Ernan Roman writes in the Huffington Post about the every door direct mail service introduced by the USPS in order to increase the use of direct mail. In his report, Ernan explains why he thinks this service might not be able to help either the consumers or the marketers. Read the full report by clicking here.

Source: http://www.huffingtonpost.com/ernan-roman/usps-direct-mail_b_1890883.html

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USPS Stops Saturday Mail Delivery

Pauline Jelinek of Associated Press reports that the US Postal Service recently announced the end of Saturday mail delivery. This is due to the tough financial position the service finds itself in. Packages will, however, still be delivered six days a week. This decision will become effective from August 5 and it is estimated the move will save USPS almost $2 billion a year.

Source: http://news.yahoo.com/postal-cut-saturday-mail-trim-costs-121737834–finance.html

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What Will Save the U.S. Postal Service?

Saturday mail will soon be history. The U.S. Postal Service has made the decision to cease Saturday delivery this August. The idea is to save $2 billion and prevent the postal industry from collapsing. However, Alex Benson does not think this or any other cost cutting strategy will save the postal service after the blow it received in 2006 by spiteful politicians. Read Benson’s article to find out what the U.S. Postal Service really […]

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Direct Mail Campaign to Promote Golf Mk VII

Volkswagen has hired Proximity London and photographer Carl Warner for a direct mail campaign to promote the new Golf. Golf Mk VII does not look much different from its predecessor in appearance, but a lot of new features have been added. Proximity London and Warner were appointed to underscore the depth of changes in the new model, and as a team they have cleverly done just that. Gillian West tells more about the campaign […]

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By |February 26th, 2013|Direct Mail|0 Comments

Direct Mail Survey for 2012 Provides Important Information to Mailing List Industry

GAITHERSBURG, MD – A recent survey was conducted on service providers for the direct mail industry by MCS, a technology provider for the production mailing market and which is located in Gaithersburg, MD.

The marketing study, entitled, “MCS 2012 Direct Mail Survey,” was conducted as a follow-up to its 2007 survey which addressed similar topics and concerns.

This recent marketing study reveals the changes in direction that the direct mail industry has taken in the past few years […]

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Direct Mail Solutions For Small Businesses From USPS

WASHINGTON, DC – The United States Postal Service (USPS) is promoting new direct mail services through its ‘Grow Your Business Day’ (GYBD) seminars that are being hosted by local post offices throughout the United States.

The GYBD program was launched in the third quarter of 2011 and events will be conducted in an effort to raise revenue by introducing small and midsize businesses to using direct mail in their advertising campaigns who may not use […]

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Marketing Study Shows Customers Prefer Direct Mail Over Email

IRVING, TX – A marketing services company has published a consumer preferences report which reveals that most consumers prefer direct mail over electronic media for most categories of product or service brands.

The 2011 Channel Preference Study is entitled, “The Formula For Success: Preference and Trust” and was undertaken by Epsilon Data Management LLC headquartered in Irving, TX about 30 miles northeast of Fort Worth and about 20 miles northwest of Dallas.

The report focuses on […]

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