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GM and Ford Sales Jump While Toyota Sales Fall 8.7% in February

DETROIT, MI – Ford posted a 43 percent jump in February U.S. auto sales and General Motors posted an 11.5 percent increase for February as compared to last year’s sales. At the same time, Toyota’s February sales fell 8.7 percent because of a massive safety recall. This is the first time in almost 12 years that Ford outsold General Motors. Industry analysts attribute this fact to Ford’s grabbing sales from struggling Toyota. At the […]

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Paul Volcker Recommends Reconstruction of U.S. Mortgage Market – Video

Former Federal Reserve Chairman Paul Volcker states that the nation’s home mortgage market is in trouble and will have to be “reconstructed.” The statement comes from an interview with Bloomberg Television in February, 2010.

Regarding the mortgage market, Volker states, “It’s totally dependent, heavily dependent on government participation.” Volcker goes on to say that it shouldn’t be that way and that  the mortgage market is going to have to be reconstructed.

This state of affairs has […]

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Better Business Bureau Name Stolen in Lottery Scam

COLUMBUS, OH – Scam artists, claiming to be from the BBB (The Better Business Bureau) are fraudulently using the BBB’s name in order to steal large amounts of money from victims who are told that they won the lottery.

The BBB is warning that several individuals were contacted over the phone or via email by someone claiming they were with the BBB.  The victims are informed that they have just won a lottery and they […]

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By |February 15th, 2010|Business|0 Comments

Toyota Runs TV Spot To Improve Its Marketing and Customer Relations

TORRANCE, CA – In the wake of the recent massive recall of Toyota vehicles, the Toyota Motor Corporation is facing an uphill climb to try to convince consumers that they should buy the beleaguered company’s cars. This is the case even as worries mount that more bad news may be ahead.

Now the world’s largest automobile maker has begun airing a television commercial aimed at restoring confidence in its vehicles.

The release of the recent TV […]

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Mailing List Campaigns – How to Calculate ROI

In a previous article I discussed how to use an invoice ledger as a marketing tool in for amailing list campaign. In this article I will discuss how to use the expense ledger.

Understanding sales and income is necessary but it is only half of the equation. When usingmailing lists to expand your business it is vital to keep track of the costs as well as the income. By tying the cost of each promotional activity directly […]

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