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Florida Mailing List Company Helps Troubled Businesses After BP Oil Spill

FT MEYERS, FL – Florida based mailing list company, Alesco Data is providing mailing listsfor troubled Gulf Coast businesses in the wake of the BP oil spill. The local coastal areas, well-known for their beaches and tourist attractions, have been hurt by the recent oil spill from British Petroleum.

In an effort to help in the cleanup efforts, Alesco Data is helping contractors promote their services to local businesses by providing mailing lists that are specifically […]

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USPS Shows How to Grow Online Sales With Direct Mail Catalogs

WASHINGTON, DC – The United States Postal Service (USPS) has launched a new promotional campaign called “Getting Started in Catalogs” that shows online retailers how to increase their sales through the use of direct mail catalog marketing.

Businesses can visit the USPS website and order a free DVD called “Catalogs and E-Tailing: Reaching Customers Beyond the Web.” The DVD contains case studies from successful retailers who have expanded their online business with direct mail catalogs.

Also, […]

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Businesses React To Proposed Postal Rate Increases

WASHINGTON, DC – The Postal Regulatory Commission began hearings on Monday, July 12, 2010 for proposed changes in for the U.S. Postal Service. The proposed changes being considered are postal rate increases plus the elimination of Saturday delivery plus shrinking the work force through attrition.

The end of Saturday delivery would bring about a major change from a six-day delivery week to a five-day day delivery week.

Included in the proposed rate changes would be the […]

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Direct Mail Leads vs Internet Leads – Which is Better?

In the recent week or so there have been a few blog posts that address the question, “Which leads are better, direct mail leads or leads generated from the Internet?”

The first article from BiggerPockets.com – Why You Should Do Almost ZERO Internet Marketing (by Jason Hanson on June 5, 2010) was followed by a second one entitled, Why You Should Do MORE Internet Marketing (by J. Lamar Ferren on June 12, 2010).

At first glance, judging from the titles […]

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Howard Stern on Small Business Marketing

NEW YORK, NY – On May 1, 2010 in the New York News Today website, there is a good article by Small Business Marketing Coach, J D Moore entitled, 5 Things Howard Stern Can Teach You About Small Business Marketing.

Good call by Mr. Moore. Who would expect such business acumen from a radio “shock jock” and who would even bother to pay attention? It just “shows to go ya” that people will surprise you so it pays […]

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Survey Reveals Small Business Confident About Economy in 2010

WALTHAM, MA – According to the results of a recent survey conducted by Constant Contact, small business owners have a more positive outlook on the economy this year. Seventy-nine percent of small businesses revealed a confident to neutral economic outlook for the U.S. in 2010.

Constant Contact is based in Waltham, Massachusetts, and is a provider of marketing services for small organizations. Services they provide include email marketing, event marketing, and online survey tools. The […]

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Reverse Mortgage Lender Uses Deceptive Marketing Says NBC 12

Direct mail marketing is a legitimate way of trying to sell a business product but one small lender company went too far.

A reverse mortgage lender which portrayed itself as Government Loan Division, UCL was recently discovered by NBC 12 in False Foreclosure notices.

Edie Bennett, who received the direct mail piece which said that a reverse mortgage could prevent her home from being foreclosed on, was already current on her mortgage. During an interview with […]

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Cost of Direct Mail vs Email and Catalog Marketing Examined

When embarking on any direct marketing program, the cost will be a key factor and marketers will do well to keep their eye on their bottom line.

Some direct marketing media will perform better than others. In the last few years there have been some shifts in profitability with email, direct mail and catalog marketing. The biggest change has been with email marketing.

Although email marketing has seen the biggest rise in ROI, catalog marketing and […]

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Sports Marketing Has Legal Ramifications

Marketers who promote products or services associated with sporting events or sports marketing need to steer clear of trademarked or copyrighted catchwords or phrases that are the intellectual properties of corporate entities.

For example, companies that are not officially affiliated with the National Collegiate Athletic Association (NCAA) should be very careful what they say in their marketing campaigns now that NCAA Division I Men’s Basketball Tournament is underway. Watchdogs at the NCAA are on the lookout for […]

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Digital Marketing To Exceed Print Spending For The First Time in US

BURLINGAME, CA – A new report published by Outsell, Inc. shows that for the first time in the U.S., digital and online spending is expected to surpass spending for print marketing. The report is entitledAnnual Advertising and Marketing Study 2010: Total US and B2B Advertising and it predicts that US firms will spend $119.6 billion on internet advertising this year, compared with $111.5 billion on magazine and newspaper-based promotions.

The survey was conducted on 1,000 marketers […]

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