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Business

What is the Best Time to Reach Consumers with Financial Offers?

There are three keys to any successful direct marketing program in your financial services practice: the list, the offer, and the timing of the offer. All three have equal importance in getting the highest response rates possible.

Timing matters because customers act at the moment when they need something. Not before, not after, but when they need it. So timing your programs to coincide with times of need for specific products and services is critical. […]

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Combine Data Sets to Increase Your Coverage

Many marketers will spend their budget on single sourced lists. While this approach can show a return on your investment, it doesn’t account for the increase you could be seeing if you incorporated a multi-sourced data set into your strategy.

 

Most organizations who outsource their marketing data are looking to drive qualified new leads into the funnel. However, many companies are unaware the data they are using comes from one single source rather than from […]

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Shift Your Automotive Marketing into High Gear

The way consumers want to engage with the automotive market is evolving—in the past, people would visit on average seven dealers to do their shopping and research; now its 1.2. For example, customers want to know all the facts before even walking into a dealership. They want to do all their research up front. Sending messages that are highly personalized  and tailored to the needs of your market will ensure you secure the sale […]

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5 Great Practical Jokes for April Fools Day

5 Great Practical Jokes for April Fools Day
After a long winter, it’s time to celebrate Spring. April Fools Day is the perfect time to let off a little of that pent up energy from a winter spent inside. Playing fun (and harmless) practical jokes on co-workers is a great way to bring a little sunshine to your office (well, maybe not to the person on the receiving end of the joke, but everyone else […]

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Let The Postal Office Fight Its Battle

Patrick Donahoe, the Postmaster General United States Postal Office, declared his plan to reduce the number of mail delivery days to five, as it would save the agency an estimated $2 billion a year. Facing critical financial conditions, Donahoe hoped that the Congress would support the agency for this plan. As it has turned out, Congress has no such plans for the agency as of yet. USPS is losing millions of dollars a day and […]

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USPS Struggling and Handcuffed

USPS is passing through a rough patch in time as they face huge monetary losses. Many are now pointing towards Congress for the current state of United States Postal Service. According to an article on DenverPost.com, the Congress is not allowing the agency to do anything for its survival. Click here to read more of the author’s opinion on this matter.

Source: http://www.denverpost.com/ci_22851404/handcuffing-u-s-postal-service

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USPS Launches MyPost

USPS has earlier done testing of MyPost on around 300 customers and is now planning to launch the app for thousands of consumers in the coming months. This app is supposed to make consumers have more interest in the direct mail pieces that they receive. Perhaps this would help to increase the ROI on direct mails even more. Check out David Ward’s article to read the full report.

Source: http://www.printweek.com/news/1175601/usps-showcases-mypost-electronic-notification-system/

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How to Market a New Business

An article on Entrepreneur.com talked about advantages of direct mail for small business and how direct marketing strategies can be used to generate effective business leads. If you are aiming for a new market, the tips shared in this article will benefit you to help make the most return-on-investment (ROI). Click here to read more about it.

Source: http://www.entrepreneur.com/article/80786

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USPS Taking Things into Their Own Hands

USPS announces to stop its Saturday mail service effective from the 1st of August. The postal service is facing a huge financial crisis and has decided to take some measures to cope with the loss. Now, mail service shall be available five days a week but that is just the first class direct mail. Postal Offices will remain open on Saturdays. The USPS has long been trying to implement this five day mail delivery […]

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Time Warner Geared Up to Win Back its Subscribers

Brian Stelter writes in The New York Times about the new strategy being employed by the Time Warner Cable company to win back its subscribers. According the report, the company will spend million dollars on an ad campaign which uses all types of marketing media including direct mail. Certain ads of the new marketing strategy seem to be targeting some of the competitors. For more on this report, click here.

Source:http://www.nytimes.com/2013/01/21/business/media/time-warner-cable-ad-campaign-aims-at-regaining-customers.html?_r=1&

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