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Automotive Marketing Lists

Shift Your Automotive Marketing into High Gear

The way consumers want to engage with the automotive market is evolving—in the past, people would visit on average seven dealers to do their shopping and research; now its 1.2. For example, customers want to know all the facts before even walking into a dealership. They want to do all their research up front. Sending messages that are highly personalized  and tailored to the needs of your market will ensure you secure the sale […]

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Using Specialized Automotive Mailing Lists to Increase Your Sales

Using Specialized Automotive Mailing Lists to Increase Your Sales
It’s summer and that means if you are in the automotive industry, now is a great time to launch a direct mail campaign. Why? Because people are buying cars for graduation presents, kids are going to college, and families are getting cars ready for vacation. People need servicing, new cars, used cars, insurance… you name it. With an automotive mailing list, you can reach these consumers […]

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GM and Ford Sales Jump While Toyota Sales Fall 8.7% in February

DETROIT, MI – Ford posted a 43 percent jump in February U.S. auto sales and General Motors posted an 11.5 percent increase for February as compared to last year’s sales. At the same time, Toyota’s February sales fell 8.7 percent because of a massive safety recall. This is the first time in almost 12 years that Ford outsold General Motors. Industry analysts attribute this fact to Ford’s grabbing sales from struggling Toyota. At the […]

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Toyota Runs TV Spot To Improve Its Marketing and Customer Relations

TORRANCE, CA – In the wake of the recent massive recall of Toyota vehicles, the Toyota Motor Corporation is facing an uphill climb to try to convince consumers that they should buy the beleaguered company’s cars. This is the case even as worries mount that more bad news may be ahead.

Now the world’s largest automobile maker has begun airing a television commercial aimed at restoring confidence in its vehicles.

The release of the recent TV […]

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