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Posts Tagged ‘Direct Mail Lists’

MT. PLEASANT, MI – On Friday, Oct 23, 2009, former postal worker and direct mail technician Bobbie J. Sinko, appealed her 33 month sentence for Federal fraud and embezzlement charges. Sinko is the 53 year old bulk mail technician who worked at the Mount Pleasant Post Office from 2004 to 2007. During this time she and 49 year old Matthew E. English, conspired to defraud the U.S. Postal Service.

English is the owner of English Direct Mail Services who prepared bulk mail for the post office. Authorities have stated that Sinko manipulated postal records so that bulk mail shipped free from Central Michigan University.

Sinko was convicted and received 31 fraud-related and embezzlement counts on which a jury delivered guilty verdicts earlier this year in March.

U.S. Attorney Terrence Berg stated that the amount involved was in the hundreds of thousands of dollars.

On Tuesday, Oct 20, U.S. District Judge Thomas L. Ludington sentenced Sinko 33 months for each of 31 fraud-related and embezzlement counts on guilty verdicts delivered by a jury. Sinko was ordered by the judge to serve the sentences concurrently.

In addition to her prison sentence, Judge Ludington ordered Sinko to pay restitution in the amount of $354,498. She was also ordered to surrender her $6,000 retirement account toward the sum.

Court records show that English pleaded guilty to 33 counts of conspiring to defraud the Postal Service in October 2008. In February, English received a 24 month prison sentence from Ludington who also ordered him to pay restitution of $428,559.

Purchase an address list or direct mail list from Mailing Lists Direct, a full service direct mail provider.

Direct Mail Forecast

CHARLOTTESVILLE, VA – A comprehensive forecast of the use of digital printing in the direct mail market has been undertaken and published by INTERQUEST, a market research and consulting firm that serves the digital printing and publishing industry. The document is entitled Digital Printing in Direct Mail: Market Analysis & Forecast (2008-2013) – 260 pages.

The study contains 155 tables and charts and also provides an assessment of the impact of the financial crisis on the direct mail printing business. It was published in January 2009 and complements a previous study from June, 2008 entitled North American Transactional Printing: Market Analysis & Forecast.

This new study is based on in-depth surveys of 40 leading North American direct mail printers and large mailers. The collective volume of the survey participants interviewed for the report account for about 20% of the total digital direct mail impressions produced in North America.

INTERQUEST President, Gilles Biscos, pointed out that direct mail printing has generally been a bright spot in the printing industry for a some years, now. He has seen some dramatic advancements in recent years – the latest generation of equipment in particular – so he and his company felt that the time was right to take a serious look at how digital printing technology was being used in direct mail.

The study is aimed at industry professionals involved in sales and marketing, product management, engineering and product development, application and technical support, market research and strategic planning, sales and technical training, selection and purchase of printing solutions and printing and publishing operations.

Among the topics undertaken in the study are:

• The state of the direct mail market – both current and future
• The use of digital printing in direct mail – including technologies and applications for black-and-white and color
• Important business issues to consider – such as postage, the environment and legislative matters
• The use of laser and ink jet printing in direct mail
• The impact of promotional transactional applications on direct mail inserts
• The impact on direct mail by the current financial downturn

Business who use marketing lists for their direct mail campaigns will certainly be affected by the conclusions arrived by this new study. The study findings suggest that digital providers should be in a stronger position than non-digital providers and should stand a much better chance to weather the current economic downturn. Providers of direct mail lists who use the new digital printing technology will be on the bleeding edge.

You probably  have been in this position before, where you wanted to purchase something but you have no idea where to start. Millions of companies have come out of the woodwork today offering similar products and services across the board. For consumers and businesses this deliema can be overwhelming. This can put a lot of stress on consumers or businesses that have to make purchases from other companies. To solve this problem businesses are now targeting their public. Many have found the perfect solution is to rent or purchase mailing lists.

If you decided to search for the appropriate companies that would have the best products or services you are looking for, it could take what seems like an eternity. Even in the end, you might end up choosing the wrong companies. When you purchase mailing lists that are custom made, meaning they can be specific to a particular target market, area or demographic, you will usually get much better results. These mail lists ensure privacy, accuracy and are affordable. Mailing list companies provide information on how to purchase mailing lists that are affordable and accurate. These lists should come from a mailing list broker that you can trust.

Before you search for a provider of mailing lists, you need to determine what your target market is. You can select from a number of criteria, such as age, ethnicity, income, location and more. If you are looking to purchase a mailing list, make sure your list broker has an extensive knowledge of the mailing list market, as well as the necessary expertise to find the perfect list that is bested suited for your industry. A specialty list provider can help you find that narrow niche you need to succeed.

Do you need a Specialty List or Custom List?

Here are a few things to consider when you purchase mailing list data:

• What is the estimated household income of the consumer
• Are children present in the household
• Is the consumer a homeowner or renter
• What is the type of lifestyle
• Are magazine subscriber files-provided
• What is the annual business revenue, employee size and industry
• What is the contact name and information
• What are the number of trade show attendees
• …. plus more

A trusted mailing list provider will research and find the best fit for his client. After this, the list broker will prepare the data into  mailing lists that are available for the client at cost effective prices. There is no need to worry about your purchase when this service can simplify everything for you. The best purchase will be made when you have the best recommendations.

Mailing Lists Direct specializes in helping those looking to purchase mailing lists in order to find the perfect  list for their business.