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DIY Mailing Lists

By |April 8th, 2014

DIY Mailing Lists
As a small business, direct mail is a great way to reach your local customer base. The challenge many small business face, though, is finding a good mailing list—one that goes to real people, not empty homes. Alesco Leads is an online tool that lets you build high-quality mailing lists yourself. The best part is, you can also get your list when you need it—whether that’s 1:00 p.m. or 1:00 a.m. Our […]

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5 Great Practical Jokes for April Fools Day

By |April 1st, 2014

5 Great Practical Jokes for April Fools Day
After a long winter, it’s time to celebrate Spring. April Fools Day is the perfect time to let off a little of that pent up energy from a winter spent inside. Playing fun (and harmless) practical jokes on co-workers is a great way to bring a little sunshine to your office (well, maybe not to the person on the receiving end of the joke, but everyone else […]

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How to Grow Your Financial Services Firm

By |March 27th, 2014

How to Grow Your Financial Services Firm
If you are like most financial services firms, you need more than just a great financial mailing list to grow your business. You need to develop direct mail campaigns that show your customers you care about them, that demonstrate your vast knowledge of financial markets, and keep you at the forefront of their minds. Your prospects are educated consumers, and they expect you to give them exactly what […]

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The Top 5 Things Your Direct Mail Piece Needs

By |March 18th, 2014

The Top 5 Things Your Direct Mail Piece Needs
Direct Mail is one of the most effective tools you can use to market your business—according to the Direct Marketing Association (DMA), direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.12%. If you develop a campaign keeping these five tips in mind, you can increase those response rates even more.

1. Write good copy that clearly outlines the benefits of your […]

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Using Online Marketing to Grow Your Healthcare Practice

By |March 13th, 2014

Using Online Marketing to Grow Your Healthcare Practice
Healthcare is a $1.7 trillion industry and growing, making setting up a healthcare practice very attractive. At the same time, as the number of practitioners entering the market grows, vying for the attention of new clients or patients becomes more challenging. Enter online marketing to grow your healthcare practice.

For years, the retail and services sectors have benefited from online marketing. But healthcare practices have been slower to […]

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Using Geo-Targeted Email Marketing For Your Small Business

By |February 25th, 2014

Using Geo-Targeted Email Marketing For Your Small Business
As a small business, you may sometimes feel stuck between a rock and hard place when you think about your marketing. You want to market to the neighborhoods you serve, and you know you can do that with a postal mailer. But you also want to take advantage of all that email marketing has to offer. Can you do both? The answer is yes. Geo-targeted email marketing […]

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3 Lessons to Learn from Discover’s Financial Services Direct Mail Campaign

By |February 18th, 2014

3 Lessons to Learn from Discover’s Financial Services Direct Mail Campaign
How many pieces of direct mail do you receive every day? How many of those offers are for some type of financial marketing, like credit cards or home loans? Probably more than half. What that means to you is you’ve got some competition as you get ready to launch your financial services direct mail campaign.

Despite the competition, it is possible to get your audience’s […]

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Why Rent or Buy an Email List?

By |February 13th, 2014

Why Rent or Buy an Email List?
When it comes to email marketing, you may have heard that renting or buying email lists is always a bad idea. In the early days of email marketing that was true—recipients were quick to flag emails they weren’t expecting as spam.

But much has changed in the world of email marketing—building lists has become more sophisticated and people expect to receive marketing emails. Today renting or buying lists an […]

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What is a “Count”?

By |February 11th, 2014

Understanding Counts When You Buy a Mailing List
When you buy a mailing list, there are many factors that you need to consider—what demographics you want to include, what geographic area, and other things that help you target the list.

One of the terms you’ll see again and again is “count.” Some of our clients see count used and wonder where it factors into the equation when they’re buying a mailing list.

So we’re revealing the mystery […]

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4 Steps to a Cost-Effective Direct Mail Campaign

By |February 4th, 2014

4 Steps to a Cost-Effective Direct Mail Campaign
Direct mail is, and always will be, a great way to prospect—and land customers. If you do it right, you can get up to a six percent response rate. That is, if you do it right.

Doing direct mail right means you’ve developed a message and offer that resonate with your target market and you’re able to get that into their hands. Doing those things costs money.

Budget is […]

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