Guide to a Successful Mailing List Campaign
By Amanda Paul | March 27th, 2021
Guide to a Successful Mailing List Campaign Many businesses can increase sales and improve their bottom line by using direct mail. Sending out periodic direct response mailings will create inquiries that salespeople can convert to new sales and new customers. Doing so requires the use of quality mailing lists. A small startup may be able to […]
Choosing Your Perfect List: Compiled vs Response Mailing Lists
By Amanda Paul | March 26th, 2021
Choosing Your Perfect List: Compiled vs Response Mailing Lists Choosing Your Perfect List: Compiled vs Response Mailing Lists When it comes to creating a successful direct mail campaign—one where you get a great response—a good list will always be the number one component. But how you choose that mailing list depends on a variety of […]
Using Geo-Targeted Email Marketing For Your Small Business
By Amanda Paul | March 25th, 2021
Using Geo-Targeted Email Marketing for Small Business Using Geo-Targeted Email Marketing For Your Small Business As a small business, you may sometimes feel stuck between a rock and hard place when you think about your marketing. You want to market to the neighborhoods you serve, and you know you can do that with a postal […]
What is CPM?
By Amanda Paul | March 25th, 2021What is CPM? What is CPM? One of the most frequent questions we receive from people new to direct marketing (and advertising in general) is what is CPM and what does it have to do with buying mailing lists? CPM is one of those things that at first glance can seem confusing, but actually makes […]
What is the Difference Between Consumer and Resident Occupant Lists?
By Amanda Paul | March 25th, 2021What is the Difference Between Consumer and Resident Occupant Lists? What is the Difference Between Consumer and Resident Occupant Lists? If you are marketing to consumers, you have many decisions to make when putting together your direct marketing piece. One of them is whether to use a consumer list or a resident occupant list. If […]
Direct Mail: How to Do-It-Yourself and Save
By Amanda Paul | March 24th, 2021
Direct Mail: How to Do-It-Yourself and Save In the wake of the global economic slowdown, small businesses are faced with a big challenge: how to cost-effectively build their business with an extremely limited budget. Many of these businesses should consider a “DIY” (do it yourself) direct mail campaign. Sometimes small businesses balk at the idea […]
Purchase Mailing Lists – A Direct Marketing Winner
By Amanda Paul | February 18th, 2021
Purchase Mailing Lists – A Direct Marketing Winner Picking a direct marketing winning strategy in 2021 can be tough. But, we have found that direct mail marketing is still having high returns. Lists today can be optimized by the audience’s intent to purchase and they can be further optimized through machine learning. When you looking […]
Benefits of Direct Mail
By Amanda Paul | February 15th, 2021
Benefits of Direct Mail Buying a direct mail list is still a worthy investment for your company in 2021. The returns that companies get from direct mail lists, far outweigh the costs. Today companies selling the lists are now enhancing contact lists with machine learning platforms, providing customers with a list of prospects with high […]
Benefits of Buying Contact Lists
By Amanda Paul | February 12th, 2021
Benefits of Buying Contact Lists Buying a contact list is still a worthy investment in your company. Whether you are looking to purchase an email list, direct mail list, or append your current list. The returns that companies get from contact lists, far outweigh the costs. Today companies selling the lists are now enhancing contact […]
Make Email Marketing Work for You in 5 Easy Steps
By Amanda Paul | January 20th, 2020Make Email Marketing Work for You in 5 Easy Steps Many business owners and email marketers find themselves perplexed by the daunting task of launching the perfect email marketing campaign. Even before you launch your first campaign, you’ve got to start by building the perfect email list. Building an email list can seem overwhelming, but […]