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Email Marketing: The Top Ways It Can Help Your Business!

By |June 21st, 2017

In today’s increasingly digital world, online marketing is one of the most important things that businesses of all sizes — and from all areas of practice — can perform. In addition to content marketing, pay-per-click (PPC), and social media campaigns (such as those found on Twitter, Facebook, and Instagram, Snapchat and more), email marketing is one of the most important aspects of digital marketing that you can include in your marketing mix.  No matter what […]

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Direct Mail Offers What Other Marketing Methods Can’t

By |June 20th, 2017

Technology has changed the world, and the world of marketing. There isn’t any disputing that. The capabilities and new avenues of marketing from email, to video and even social media marketing are all valuable marketing avenues. Yet for all the glitz and glamour that comes with technology and digital marketing, there is still no replacement for direct mail marketing.

There are several benefits afforded by direct mail that have yet to be replaced by any […]

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The Benefits of Direct Mail Campaigns

By |June 19th, 2017

In a world of digital marketing, many believe that direct mail campaigns have become prosaic. The truth is that the constant influx of emails and social media and the ease with which these can be sent (and deleted) has left our mailboxes rather empty. The same consumer that cringed when their mailbox overflowed with ads and coupons now searches for something tangible, which means those companies using direct mail are one step ahead of […]

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Test Your Email Marketing IQ

By |June 28th, 2016

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Why You Should Care if Your Data is Dirty

By |June 1st, 2016

Why You Should Care if Your Data is Dirty

When was the last time you updated your marketing database? If you can’t remember, chances are you are using dirty data. Dirty data is outdated, is typically riddled with mistakes and is incomplete. Using it can negatively impact your entire organization. At worst, it will ruin not only your marketing campaigns, but your online reputation as well. Yet, many companies ignore data hygiene—according to Sirius Decisions […]

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Father’s Day vs. Mother’s Day in the Marketing Arena

By |June 17th, 2015

Different audiences respond to different touches and triggers when it comes to marketing. You can have the best list in the universe, but if you don’t reach your target at the right time with the right message, your marketing campaign won’t generate the desired results.

 

Father’s Day, which is just around the corner, is a great example. Just a few short weeks ago the focus was on Mother’s Day. So, are savvy marketers using the […]

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What is the Best Time to Reach Consumers with Financial Offers?

By |June 15th, 2015

There are three keys to any successful direct marketing program in your financial services practice: the list, the offer, and the timing of the offer. All three have equal importance in getting the highest response rates possible.

Timing matters because customers act at the moment when they need something. Not before, not after, but when they need it. So timing your programs to coincide with times of need for specific products and services is critical. […]

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Combine Data Sets to Increase Your Coverage

By |June 10th, 2015

Many marketers will spend their budget on single sourced lists. While this approach can show a return on your investment, it doesn’t account for the increase you could be seeing if you incorporated a multi-sourced data set into your strategy.

 

Most organizations who outsource their marketing data are looking to drive qualified new leads into the funnel. However, many companies are unaware the data they are using comes from one single source rather than from […]

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Use Infographics to Boost Your Marketing

By |May 26th, 2015

If you want your audience to remember your message, using an image is always a good idea. People are visual, and images and infographics make an impact. Memorial Day is just around the corner, so it seemed apt to use this favorite American holiday as an example of how infographics can give your message impact. And a message with impact is a message that people share.

Before you look at the infographic, take this short […]

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Why Homeowners are Great for Cable Marketing

By |May 26th, 2015

The more information you have about your prospects, the better your chances of making them loyal customers. This is especially true in the competitive cable market where creating loyal customers is critical to long-term success.

Homeowners are the perfect target audience for cable providers for a few reasons. The first is that people who own homes are more likely to invest in making that home a sanctuary—including having amenities such as premium cable and internet […]

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