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Email: an Important Component for driving multi-channel campaign success

Email Helps Multi-Channel Marketing Efforts
Reaching your customers requires giving them a choice about how they will engage with you. This is perhaps because letting your customers choose how they want to interact with you gives them more control, and that makes them more responsive to your message. Direct mail continues to be an effective channel, but integrating your direct mail with an email marketing campaign can boost sales, making it a critical component of […]

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How to Develop Content That Works

How to Develop Content That Works
“My website is a beast that must be fed,” a real estate broker recently lamented. And the website’s favorite food is content. Your website, email campaigns, and social media channels can’t get enough of it. But is more content better if your audience doesn’t read what you’re writing? If content is the food, readability is the tasty topping that makes anyone want to eat it.

Readability—how easy it is to […]

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Which Marketing Channels are Best for You?

Which Marketing Channels are Best for You?
Can you believe we’re already into the third quarter? Time flies when you’re developing and deploying direct marketing campaigns. But this is the time of year for marketers to take a step back and assess what has been working, and what to budget for next year. And that means asking which marketing channels are best for you.
Marketing Channels and What They Do For You
A recent survey asked marketers […]

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The 5 Most Common Email Marketing Myths Debunked

The 5 Most Common Email Marketing Myths Debunked
Email marketing can be intimidating—the terror of being blacklisted for spamming keeps many businesses from exploring this very effective marketing channel. However, a 2013 study found that 77% of consumers chose email as their preferred channel for receiving permission-based promotional messages. Your customers want to get email from you.

So to get you over the hurdle of exploring email marketing, we are debunking the 5 most common myths […]

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Using Specialized Automotive Mailing Lists to Increase Your Sales

Using Specialized Automotive Mailing Lists to Increase Your Sales
It’s summer and that means if you are in the automotive industry, now is a great time to launch a direct mail campaign. Why? Because people are buying cars for graduation presents, kids are going to college, and families are getting cars ready for vacation. People need servicing, new cars, used cars, insurance… you name it. With an automotive mailing list, you can reach these consumers […]

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Know Your Email Bounces

Know Your Email Bounces
Bounce. Why does such a happy word make email marketers shudder? Because bounce rates impact the deliverability of your beautiful email marketing campaigns. Too many hard bounces can even make the ISPs distrust your intentions and label you as a spammer. To keep your email marketing campaigns performing well, here is a quick overview of what you need to know about email bounces.
Types of Email Bounces
There are two kinds of email […]

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How to Make the Most of Your Summer Marketing

How to Make the Most of Your Summer Marketing
Memorial Day is now behind us, and summer has officially started. For small business owners, that means transitioning from Spring to Summer marketing tactics. Tactics like how to send out a direct mail campaign from the beach… . Seriously, though, many business owners think marketing in the summer is a waste of time and resources. That’s not true—it’s actually a great time to reach out to […]

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Is Your List Reading Your Email?

Is Your List Reading Your Email?
Memorial Day weekend officially kicked off summer, which means summer vacations are coming. For many email marketers, that means a huge spike in “Out of Office” responders and a nagging feeling that those carefully crafted email campaigns are not being read.

Good news email marketers. Out of Office messages don’t mean your message isn’t being read (Click here for an article about that topic). Out of Office messages are just […]

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Don’t Blame the List

Don’t Blame the List:
5 Ways to Improve Email Marketing ROI
If you want your email marketing campaign to be successful, the place to start is with a list targeted to the people who are interested in your products or services. Studies show that in any direct marketing efforts, a good list will increase response by 10:1.

So if you don’t get a the response you’re expecting from your email marketing, should you blame the list? Not […]

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What is the Difference Between Consumer and Resident Occupant Lists?

What is the Difference Between Consumer and Resident Occupant Lists?
If you are marketing to consumers, you have many decisions to make when putting together your direct marketing piece. One of them is whether to use a consumer list or a resident occupant list. If you are new to direct marketing, you may not even have realized there are different types of lists you can use. There are, and each one has benefits. The right […]

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