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3 Easy Steps to Building an Email List

Email is one of the most effective ways to increase sales: it is easy to target specific customers for special offers, it’s fast, and it’s affordable. The trick is, you have to have a good list. A good list for a small business is one that includes customers and prospects and that people have opted into. Building a responsive list takes time, but by following these three steps, you will be on your way […]

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5 Ways to Use Mortgage Data in Your Marketing

Mortgage data lists aren’t just for banks. These lists offer a wealth of information that can benefit just about any small business. You can learn so much about your target customers just by looking at the information they provide on their mortgage documents (which, by the way, are public records). Here are five ideas on how to use mortgage data in your marketing:

 

Ethnicity and language. Many people target specific ethnic groups in their marketing. […]

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April Fools Marketing is No Joke

There is no better day to have a little bit of fun with your customers than on April Fools’ Day. Many companies do April Fools’ publicity stunts—who doesn’t love Google’s hijinks? It’s not too late to have some fun this year, especially if you’ve been building a good email marketing list. The key to a good prank that translates into a high response is to make sure it is still relevant to your audience. […]

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Let Email Help You Grow Your Business

Many small business shy away from email marketing because they think it’s not a good way to reach customers. That couldn’t be farther from the truth—in a recent MarketingSherpa study, “72% of all consumers said they prefer businesses communicate with them via email.” Email is a direct line of communication. It gives consumers freedom and flexibility to read your message on their terms. It also allows businesses the opportunity to be highly targeted and […]

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May the Luck of the Irish be With You

Today is St. Patrick’s Day, which seems like a good day to discuss marketing to specific groups. One of the best ways to get a good return on your marketing campaigns is to focus efforts on specific groups that have pride in their heritage.

Take the Irish. Did you know that according to Census data, there are 39.6 million Americans who claim Irish heritage? That number is almost seven times larger than the entire population […]

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Increase Response with Saturation Mailing Lists

Marketing a small business can be challenging—it’s expensive to produce the piece, let alone mail it out to a list of prospects. Sending it to every house in your geographic region can make a lot of sense and save you money. Saturation mailing lists (also known as Occupant and Resident Lists) are a sure-fire tool to reach customers in a specific location without sacrificing response.

Saturation mailing lists give you complete geographic coverage at a […]

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How to Build the Perfect Mailing List for Your Small Business

How to Build the Perfect Mailing List for Your Small Business
Small businesses are always looking for good ways to market their business. The most sophisticated marketing organizations will stress the importance of a good prospect list—it is the key to growing a business. However, what many business owners fail to understand is how to go about building a responsive prospecting list, leaving owners disappointed and confused with the results they are getting from their […]

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How Life-Changing Events Can Increase Direct Mail Response

How would you like to receive double digit increases on your next direct mailing or email campaign? No need to answer; we know the answer is yes. The question is how? Event-driven marketing (EDM), also called trigger marketing, will generate that response for you.

Many small business rely on the holidays and/or seasonal changes to market their business. These events work and consumers will respond to their needs during those times. However, triggered marketing goes […]

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Why Marketing to New Movers Matters

Why Marketing to New Movers Matters
When a person moves—whether they are a homeowner or a renter—they need to find new places for all of their lifestyle activities, from gyms to dry cleaners to dentists. They also need household furnishings and appliances, home-improvement offers, utilities, insurance, local retail stores, banks, credit card organizations, catalogs, fundraising and restaurants. New movers need everything, and they are eager to establish relationships with local businesses they can trust.
Are New […]

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Make an Offer Your Prospects Can’t Refuse

Make an Offer Your Prospects Can’t Refuse
If your marketing campaigns don’t drive response, then why do them? Whether you are sending a direct mail piece, creating an email campaign, or tapping into another channel, you need to make an offer your prospects can’t refuse. And then you need to send that offer to the right prospects.

Snappy headlines and good design get a lot of attention. But the fact is, creating the right offer and […]

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