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Create a Direct Mailing List of Your Own

Direct mail is a powerful direct marketing technique which works marvels especially for small businesses. Creating an effective mailing list for your direct marketing campaign is not that difficult if you follow a few simple steps. Read this article here, to understand how to create or purchase the perfect mailing list for your business.

Source: http://office.microsoft.com/en-us/access-help/build-a-direct-marketing-mailing-list-HA001142578.aspx

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Looks Do Matter

We often say that what really is important is what’s inside and not what’s outside. Maybe this is true in a lot of things – relationships, people, book packaging, food packaging, and all sorts of packaging. But one thing is a strong exception to this rule (or truth): direct mail and email marketing. With these programs, the value of your efforts will depend on the very first impression that the reader (your mail’s recipient) […]

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Revamping Direct Mail

Are your direct mail efforts not paying off the way you want them to? Maybe it’s time to give your direct mail a facelift. From tummy tucks, collagen injections, and to transplants, you can digitally change the way that mail looks like and improve its appeal to its recipients. Get the beauty tips straight from Pete Carter.

Source: http://www.dmnews.com/does-your-direct-mail-need-a-facelift/article/257759/#

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Get Help from USPS

The US Postal Service has an online tool called “Every Door Direct Mail” in its website, which is available for public use. This will help you reach out to the right group of people for prospective customers. All you need is to feed a zip code, city, street, or exact address and you’ll be given results. Try the tool yourself from the USPS website.

Source: https://www.usps.com/business/every-door-direct-mail.htm

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Win with Email Marketing

Email marketing can make or break your product. A lot of people think it’s a relatively simple task to do, but it’s not. Keep in mind that simplicity and ease of flow are your best friends. You want the recipients to read the whole thing, not mark it as spam or delete it right away. Get more tips about successful email marketing from Sarah S. Kilborne’s post.

Source: http://www.huffingtonpost.com/sarah-s-kilborne/book-email-marketing_b_2502168.html

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Create a Personalized Mail Piece

There are basically three things that you need to keep in mind. First, the secret lies in the types of prospects that you are digging up. Second, take time in composing the message. No one message applies to two different recipients. Third, don’t fluff your mail message. A shorter, direct message is more appealing than a novel. Get more detailed advice from printinghub.org’s article.

Source: http://www.bethesdaemediamarketing.com/library/direct-mail/3-tips-for-creating-a-personalized-data-driven-direct-mail-piece

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Marketing Through Mailing Lists

Marketing to customers can be done in numerous ways nowadays, but most businesses still stick to the traditional form of sending advertisements through the mail. Some will send a coupon, some will send an ad, and others will send a postcard. Chances are, you will open up your mailbox, and three times out of five you’ll find some sort of advertisement from a business. But just how do these businesses get your address anyway? […]

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Integrate Inbound Marketing with Direct Mail

It is not so difficult to see how direct mail marketing and its related online marketing tools are severely disintegrated in most businesses today. People simply ignore the importance of a targeted and integrated marketing strategy – one that grabs the attention of its readers and converts readers to buyers. Getting the attention of your audience is the first key to being successful in your direct mail marketing campaign. Otherwise it’s the same old […]

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Integrate Your Campaign (Online and Direct Mail)

An article on brassCycle.com puts emphasis on the need of integrating inbound marketing efforts with direct mail campaigns. The article provides some useful tips on how to design complementing direct mail and website’s landing pages. Read the full article by Rich McElaney to find out more details about these wonderful marketing tips.

Source: http://brasscycle.com/blog/bid/137044/Six-Tips-for-Integrating-Inbound-Marketing-with-Direct-Mail

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Email: A Strong Marketing Strategy

Sarah S. Kilborne writes about how she learned from her experience of selling a book that email marketing is a very powerful marketing strategy. She writes how this is better than social media marketing or blogging, and provides a few useful tips for writing powerful promotional emails to boost your sales. Click here to read her full article on Huffington Post

Source: http://www.huffingtonpost.com/sarah-s-kilborne/book-email-marketing_b_2502168.html

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