Get Accurate Mailing Lists at Affordable Prices!
CALL: 800.741.0116

ryantracy

Reasons For Five Days Mail Delivery

Chet Dalzell writes for Target Marketing Mag about the five days of postal delivery coming this August. Chet writes that most Americans are still unaware of the real story behind the fall of USPS and this decision of eliminating Saturday’s mail. Click here to read the author’s opinion on this matter of national concern.

Source: http://www.targetmarketingmag.com/blog/postal-delivery-which-will-it-be-5-days-6-days

Facebooktwittergoogle_pluslinkedinby feather

Four Things Direct Marketers Should Consider

Patrick Donahoe, Postmaster General and CEO of USPS says there are four key elements that pose a challenge for direct marketers in the current multichannel market scene. According to him, in order to make their campaigns successful, marketers must take into account these four aspects and prepare their campaigns accordingly. The first of these is the personalization aspect; do some good research on the receiver of your mail. If you know your receiver well […]

Facebooktwittergoogle_pluslinkedinby feather

Designing A Postcard Mailing Campaign

Joy Gendusa writes how restaurants can benefit from a well planned and well crafted postcard mailing campaign. There are three things to keep in mind while designing such a campaign: Size, design and list. Read her full article for some interesting tips on how to come up with a brilliant direct mailing campaign. Click the above link for more on this.

Source: http://www.fastcasual.com/article/208697/How-restaurants-can-get-ultimate-results-with-direct-mailing

Facebooktwittergoogle_pluslinkedinby feather

Direct Mail Is Back In Business

The fall of USPS and the economic crisis led many marketers and business analysts to believe that direct mail marketing is fading away gradually. However, according to IBISWorld, direct mail marketing will become a rising trend within the next five years. Now that is some good news for the direct marketers. The incentives offered by USPS to direct mail marketers will play a major role in this.

Most of the time, digital marketing costs less […]

Facebooktwittergoogle_pluslinkedinby feather

Direct Mail Marketing: The Most Powerful Marketing Technique

An article on Direct Marketing News (dmnews.com) explains how direct mail marketing is supposed to grow in the next five years. Dianna Dilworth provides some excellent tips for attracting target customers through intelligent direct marketing. If you want to make a thriving business out of direct marketing, read the full article by clicking the link provided. Source: http://www.dmnews.com/direct-mail-evolved/article/280361/#disqus_thread

Facebooktwittergoogle_pluslinkedinby feather

Mailing List Tips: What To Look For

Direct marketing means advertising techniques that make you get in direct contact with the customers. Direct mails, emails, online advertisement, text messaging and websites. And coming up with an effective mailing list that really works for your business requires some intelligent thinking. In short, you should be well aware of the market you are targeting; then reaching them through effective direct marketing techniques will ensure an ongoing success for your business.

The first step in […]

Facebooktwittergoogle_pluslinkedinby feather

How to Market a New Business

An article on Entrepreneur.com talked about advantages of direct mail for small business and how direct marketing strategies can be used to generate effective business leads. If you are aiming for a new market, the tips shared in this article will benefit you to help make the most return-on-investment (ROI). Click here to read more about it.

Source: http://www.entrepreneur.com/article/80786

Facebooktwittergoogle_pluslinkedinby feather

New Marketing Campaigns for USPS

Ginger Conlon writes for DMNews.com about how the USPS encourages the involvement of digital channels by asking the direct mailers to add QR codes in their mails. This will help for making online payments. Nagisa Manabe, the chief marketing and sales officer of USPS tells about her revenue generating plans to save USPS in its financial crisis. Click the above link to read what USPS has in store for its B2B and B2C customers.

Source: http://www.dmnews.com/the-check-is-still-in-the-mail/article/260090/

Facebooktwittergoogle_pluslinkedinby feather

Walking Away From Direct Mail?

Tory N. Parrish reports for TRIBLIVE.com about the reasons for the decline in the direct mail volume from 2007 to 2012. Recession, increased postal charges and the increased dependency on the internet for marketing a business have all affected direct mail marketing pretty bad. Click here to read more on this.

Source: http://triblive.com/news/allegheny/3253256-74/mail-direct-advertising#axzz2LEHhfbSY

Facebooktwittergoogle_pluslinkedinby feather

Direct Mail that Customers Look Out For

Are you looking for direct marketing strategies to increase your ROI (return on investment)? Then direct mail is for you. And if you want your direct mail pieces to be welcomed by prospective customers, read this article for some interesting tactics to help make your direct mail look more friendly to its recipients.

Source: http://www.smallbusinessbc.ca/starting-a-business/increase-your-mailing-list%E2%80%99s-roi

Facebooktwittergoogle_pluslinkedinby feather