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Monthly Archives: May 2015

Use Infographics to Boost Your Marketing

If you want your audience to remember your message, using an image is always a good idea. People are visual, and images and infographics make an impact. Memorial Day is just around the corner, so it seemed apt to use this favorite American holiday as an example of how infographics can give your message impact. And a message with impact is a message that people share.

Before you look at the infographic, take this short […]

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Why Homeowners are Great for Cable Marketing

The more information you have about your prospects, the better your chances of making them loyal customers. This is especially true in the competitive cable market where creating loyal customers is critical to long-term success.

Homeowners are the perfect target audience for cable providers for a few reasons. The first is that people who own homes are more likely to invest in making that home a sanctuary—including having amenities such as premium cable and internet […]

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How to Get to Your New Customers First

As much as people research products and services, chances are they will end up buying from the business that first makes them a great offer. Make sure that business is yours with a pre-movers list.

Marketers have long used new movers and homeowner lists to reach people in particular geographic regions. And the lists are successful because those people need many new services in the first six months they live in their new home. But […]

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Make an Impact this Mother’s Day

Did you know Mother’s Day is the third largest holiday in the United States in terms of dollars spent? In 2014, consumers spent $20 billion to make mom smile, according to the National Retail Federation. So mark your calendar—May 10 will be here soon, and today is the time to start reaching out to your customers.

Both search and email are important parts of Mother’s Day marketing. Almost three quarters (70%) of consumers will shop […]

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