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Monthly Archives: September 2014

Make an Offer Your Prospects Can’t Refuse

Make an Offer Your Prospects Can’t Refuse
If your marketing campaigns don’t drive response, then why do them? Whether you are sending a direct mail piece, creating an email campaign, or tapping into another channel, you need to make an offer your prospects can’t refuse. And then you need to send that offer to the right prospects.

Snappy headlines and good design get a lot of attention. But the fact is, creating the right offer and […]

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Email: an Important Component for driving multi-channel campaign success

Email Helps Multi-Channel Marketing Efforts
Reaching your customers requires giving them a choice about how they will engage with you. This is perhaps because letting your customers choose how they want to interact with you gives them more control, and that makes them more responsive to your message. Direct mail continues to be an effective channel, but integrating your direct mail with an email marketing campaign can boost sales, making it a critical component of […]

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