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Monthly Archives: July 2014

How to Develop Content That Works

How to Develop Content That Works
“My website is a beast that must be fed,” a real estate broker recently lamented. And the website’s favorite food is content. Your website, email campaigns, and social media channels can’t get enough of it. But is more content better if your audience doesn’t read what you’re writing? If content is the food, readability is the tasty topping that makes anyone want to eat it.

Readability—how easy it is to […]

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Which Marketing Channels are Best for You?

Which Marketing Channels are Best for You?
Can you believe we’re already into the third quarter? Time flies when you’re developing and deploying direct marketing campaigns. But this is the time of year for marketers to take a step back and assess what has been working, and what to budget for next year. And that means asking which marketing channels are best for you.
Marketing Channels and What They Do For You
A recent survey asked marketers […]

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