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Monthly Archives: June 2014

The 5 Most Common Email Marketing Myths Debunked

The 5 Most Common Email Marketing Myths Debunked
Email marketing can be intimidating—the terror of being blacklisted for spamming keeps many businesses from exploring this very effective marketing channel. However, a 2013 study found that 77% of consumers chose email as their preferred channel for receiving permission-based promotional messages. Your customers want to get email from you.

So to get you over the hurdle of exploring email marketing, we are debunking the 5 most common myths […]

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Using Specialized Automotive Mailing Lists to Increase Your Sales

Using Specialized Automotive Mailing Lists to Increase Your Sales
It’s summer and that means if you are in the automotive industry, now is a great time to launch a direct mail campaign. Why? Because people are buying cars for graduation presents, kids are going to college, and families are getting cars ready for vacation. People need servicing, new cars, used cars, insurance… you name it. With an automotive mailing list, you can reach these consumers […]

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Know Your Email Bounces

Know Your Email Bounces
Bounce. Why does such a happy word make email marketers shudder? Because bounce rates impact the deliverability of your beautiful email marketing campaigns. Too many hard bounces can even make the ISPs distrust your intentions and label you as a spammer. To keep your email marketing campaigns performing well, here is a quick overview of what you need to know about email bounces.
Types of Email Bounces
There are two kinds of email […]

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