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Monthly Archives: May 2014

How to Make the Most of Your Summer Marketing

How to Make the Most of Your Summer Marketing
Memorial Day is now behind us, and summer has officially started. For small business owners, that means transitioning from Spring to Summer marketing tactics. Tactics like how to send out a direct mail campaign from the beach… . Seriously, though, many business owners think marketing in the summer is a waste of time and resources. That’s not true—it’s actually a great time to reach out to […]

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Is Your List Reading Your Email?

Is Your List Reading Your Email?
Memorial Day weekend officially kicked off summer, which means summer vacations are coming. For many email marketers, that means a huge spike in “Out of Office” responders and a nagging feeling that those carefully crafted email campaigns are not being read.

Good news email marketers. Out of Office messages don’t mean your message isn’t being read (Click here for an article about that topic). Out of Office messages are just […]

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Don’t Blame the List

Don’t Blame the List:
5 Ways to Improve Email Marketing ROI
If you want your email marketing campaign to be successful, the place to start is with a list targeted to the people who are interested in your products or services. Studies show that in any direct marketing efforts, a good list will increase response by 10:1.

So if you don’t get a the response you’re expecting from your email marketing, should you blame the list? Not […]

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What is the Difference Between Consumer and Resident Occupant Lists?

What is the Difference Between Consumer and Resident Occupant Lists?
If you are marketing to consumers, you have many decisions to make when putting together your direct marketing piece. One of them is whether to use a consumer list or a resident occupant list. If you are new to direct marketing, you may not even have realized there are different types of lists you can use. There are, and each one has benefits. The right […]

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How to Effectively Use Business Owner Lists

How to Effectively Use Business Owner Lists
Business to business marketing can be a challenge, especially when it’s the owners you want to reach. There is a paradox in marketing to business owners: they are busy running their business and don’t have the time to take unsolicited sales calls (we know of one small business owner who gives vendors a code word to use when they call—no code word and the receptionist won’t put the […]

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What Is a Click Through Rate?

What Is a Click Through Rate?
Return on Investment—every marketing and advertising tactic you use needs to produce a return. Of course sales are ultimately the most important indicator of ROI, but they aren’t the only measure you can use to determine if a tactic is producing results. When it comes to email marketing, your click through rates (CTRs) are one measure of success.
Click Through Rates Defined
The CTR is simply the percentage of people […]

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