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Monthly Archives: April 2014

How to Get More Out of Your In-House Mailing List

How to Get More Out of Your In-House Mailing List
Businesses build their in-house mailing lists in a variety of ways—from inputting information on a business card to capturing contact information when making a sale. Entering the data happens automatically, although often businesses only collect bits and pieces of customer information—email addresses for some, postal addresses for others, and still phone numbers for a handful. But how often is that data verified and updated? And […]

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Choosing Your Perfect List: Compiled vs Response Mailing Lists

Choosing Your Perfect List: Compiled vs Response Mailing Lists
When it comes to creating a successful direct mail campaign—one where you get a great response—a good list will always be the number one component. But how you choose that mailing list depends on a variety of factors. The best mailing list for one campaign may not be the best list for another, so you need to know the different list types to determine which is […]

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The Marketing Potential of New Homeowner Mailing Lists

The Marketing Potential of New Homeowner Mailing Lists
Every year, 6 to 10 million people buy a new home. That is good news for local businesses because new homeowners spend an average of 8–10 times more than an established resident over a two-year period. New homeowners not only need services like cable and telephone or house painters, they want to find their new hair salon, mechanic, dry cleaner, gym, and favorite restaurant as quickly as […]

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What is CPM?

What is CPM?
One of the most frequent questions we receive from people new to direct marketing (and advertising in general) is what is CPM and what does it have to do with buying mailing lists? CPM is one of those things that at first glance can seem confusing, but actually makes sense when you thing about it.
CPM Defined
CPM stands for Cost Per Mille, mille being the Latin word for thousand. Why not just say […]

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DIY Mailing Lists

DIY Mailing Lists
As a small business, direct mail is a great way to reach your local customer base. The challenge many small business face, though, is finding a good mailing list—one that goes to real people, not empty homes. Alesco Leads is an online tool that lets you build high-quality mailing lists yourself. The best part is, you can also get your list when you need it—whether that’s 1:00 p.m. or 1:00 a.m. Our […]

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5 Great Practical Jokes for April Fools Day

5 Great Practical Jokes for April Fools Day
After a long winter, it’s time to celebrate Spring. April Fools Day is the perfect time to let off a little of that pent up energy from a winter spent inside. Playing fun (and harmless) practical jokes on co-workers is a great way to bring a little sunshine to your office (well, maybe not to the person on the receiving end of the joke, but everyone else […]

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