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Monthly Archives: March 2014

How to Grow Your Financial Services Firm

How to Grow Your Financial Services Firm
If you are like most financial services firms, you need more than just a great financial mailing list to grow your business. You need to develop direct mail campaigns that show your customers you care about them, that demonstrate your vast knowledge of financial markets, and keep you at the forefront of their minds. Your prospects are educated consumers, and they expect you to give them exactly what […]

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The Top 5 Things Your Direct Mail Piece Needs

The Top 5 Things Your Direct Mail Piece Needs
Direct Mail is one of the most effective tools you can use to market your business—according to the Direct Marketing Association (DMA), direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.12%. If you develop a campaign keeping these five tips in mind, you can increase those response rates even more.

1. Write good copy that clearly outlines the benefits of your […]

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Using Online Marketing to Grow Your Healthcare Practice

Using Online Marketing to Grow Your Healthcare Practice
Healthcare is a $1.7 trillion industry and growing, making setting up a healthcare practice very attractive. At the same time, as the number of practitioners entering the market grows, vying for the attention of new clients or patients becomes more challenging. Enter online marketing to grow your healthcare practice.

For years, the retail and services sectors have benefited from online marketing. But healthcare practices have been slower to […]

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