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Monthly Archives: February 2014

Using Geo-Targeted Email Marketing For Your Small Business

Using Geo-Targeted Email Marketing For Your Small Business
As a small business, you may sometimes feel stuck between a rock and hard place when you think about your marketing. You want to market to the neighborhoods you serve, and you know you can do that with a postal mailer. But you also want to take advantage of all that email marketing has to offer. Can you do both? The answer is yes. Geo-targeted email marketing […]

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3 Lessons to Learn from Discover’s Financial Services Direct Mail Campaign

3 Lessons to Learn from Discover’s Financial Services Direct Mail Campaign
How many pieces of direct mail do you receive every day? How many of those offers are for some type of financial marketing, like credit cards or home loans? Probably more than half. What that means to you is you’ve got some competition as you get ready to launch your financial services direct mail campaign.

Despite the competition, it is possible to get your audience’s […]

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Why Rent or Buy an Email List?

Why Rent or Buy an Email List?
When it comes to email marketing, you may have heard that renting or buying email lists is always a bad idea. In the early days of email marketing that was true—recipients were quick to flag emails they weren’t expecting as spam.

But much has changed in the world of email marketing—building lists has become more sophisticated and people expect to receive marketing emails. Today renting or buying lists an […]

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What is a “Count”?

Understanding Counts When You Buy a Mailing List
When you buy a mailing list, there are many factors that you need to consider—what demographics you want to include, what geographic area, and other things that help you target the list.

One of the terms you’ll see again and again is “count.” Some of our clients see count used and wonder where it factors into the equation when they’re buying a mailing list.

So we’re revealing the mystery […]

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4 Steps to a Cost-Effective Direct Mail Campaign

4 Steps to a Cost-Effective Direct Mail Campaign
Direct mail is, and always will be, a great way to prospect—and land customers. If you do it right, you can get up to a six percent response rate. That is, if you do it right.

Doing direct mail right means you’ve developed a message and offer that resonate with your target market and you’re able to get that into their hands. Doing those things costs money.

Budget is […]

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