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Monthly Archives: April 2013

Reasons For Five Days Mail Delivery

Chet Dalzell writes for Target Marketing Mag about the five days of postal delivery coming this August. Chet writes that most Americans are still unaware of the real story behind the fall of USPS and this decision of eliminating Saturday’s mail. Click here to read the author’s opinion on this matter of national concern.

Source: http://www.targetmarketingmag.com/blog/postal-delivery-which-will-it-be-5-days-6-days

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Four Things Direct Marketers Should Consider

Patrick Donahoe, Postmaster General and CEO of USPS says there are four key elements that pose a challenge for direct marketers in the current multichannel market scene. According to him, in order to make their campaigns successful, marketers must take into account these four aspects and prepare their campaigns accordingly. The first of these is the personalization aspect; do some good research on the receiver of your mail. If you know your receiver well […]

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Designing A Postcard Mailing Campaign

Joy Gendusa writes how restaurants can benefit from a well planned and well crafted postcard mailing campaign. There are three things to keep in mind while designing such a campaign: Size, design and list. Read her full article for some interesting tips on how to come up with a brilliant direct mailing campaign. Click the above link for more on this.

Source: http://www.fastcasual.com/article/208697/How-restaurants-can-get-ultimate-results-with-direct-mailing

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