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Monthly Archives: March 2013

USPS Taking Things into Their Own Hands

USPS announces to stop its Saturday mail service effective from the 1st of August. The postal service is facing a huge financial crisis and has decided to take some measures to cope with the loss. Now, mail service shall be available five days a week but that is just the first class direct mail. Postal Offices will remain open on Saturdays. The USPS has long been trying to implement this five day mail delivery […]

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Online Bill Payment Impacts USPS Bottom Line

The US Postal Service is eliminating delivery of mail on Saturdays because of financial struggles. This decision will become effective from August 2013. A large contributing factor to USPS’s woes is that more people are now using online systems of bill payment. In his interview on Bloomberg’s Bottom Line, US Postmaster General Patrick Donahoe explains the causes of this financial crisis and how they plan to cope with it.

Source: http://www.businessweek.com/videos/2013-02-06/postal-service-hurt-by-online-payment-donohoe-says

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By |March 4th, 2013|Economy|0 Comments

What Makes Direct Mail Successful?

Jean M. Gianfagna writes in Life Health PRO about the reasons for which direct mail marketing still works. She also explains the elements of a classic direct mail package. She highly recommends using this old school technology the next time you plan your advertising campaign. For more detail, read her full report by clicking the link above.

Source: http://www.lifehealthpro.com/2013/02/01/dont-underestimate-old-school-direct-mail?t=annuity-sales-strategies

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Time Warner Geared Up to Win Back its Subscribers

Brian Stelter writes in The New York Times about the new strategy being employed by the Time Warner Cable company to win back its subscribers. According the report, the company will spend million dollars on an ad campaign which uses all types of marketing media including direct mail. Certain ads of the new marketing strategy seem to be targeting some of the competitors. For more on this report, click here.

Source:http://www.nytimes.com/2013/01/21/business/media/time-warner-cable-ad-campaign-aims-at-regaining-customers.html?_r=1&

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EDDM Not In Line With Current Market Needs

Ernan Roman writes in the Huffington Post about the every door direct mail service introduced by the USPS in order to increase the use of direct mail. In his report, Ernan explains why he thinks this service might not be able to help either the consumers or the marketers. Read the full report by clicking here.

Source: http://www.huffingtonpost.com/ernan-roman/usps-direct-mail_b_1890883.html

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USPS Stops Saturday Mail Delivery

Pauline Jelinek of Associated Press reports that the US Postal Service recently announced the end of Saturday mail delivery. This is due to the tough financial position the service finds itself in. Packages will, however, still be delivered six days a week. This decision will become effective from August 5 and it is estimated the move will save USPS almost $2 billion a year.

Source: http://news.yahoo.com/postal-cut-saturday-mail-trim-costs-121737834–finance.html

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DMARC: Your Online Guardian Angel

All over the world, the balance of real life and internet life is tipping towards the latter. We have a growing amount of confidential data on the world wide web that needs protection from prying eyes. DMARC is one company that is safeguarding consumer email boxes from phishing and fraudulent emails in its first year.
According to a recent press release, DMARC (Domain-based Message Authentication, Reporting & Conformance) is protecting two-thirds of the world’s consumer […]

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Direct Marketers Struggle for Viability

The recession, hikes in postal rates, and the growing costs of printing and paper, are negatively affecting direct marketing companies. The postal rates have increased for the third time in three years and prices of all types of mail have increased by 4 percent. According to one direct marketer, the postal service is creating difficulties for themselves as well as the marketers by constantly inflating the prices. Tory N. Parrish discusses the importance of […]

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