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Monthly Archives: March 2013

Get Help from USPS

The US Postal Service has an online tool called “Every Door Direct Mail” in its website, which is available for public use. This will help you reach out to the right group of people for prospective customers. All you need is to feed a zip code, city, street, or exact address and you’ll be given results. Try the tool yourself from the USPS website.

Source: https://www.usps.com/business/every-door-direct-mail.htm

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Win with Email Marketing

Email marketing can make or break your product. A lot of people think it’s a relatively simple task to do, but it’s not. Keep in mind that simplicity and ease of flow are your best friends. You want the recipients to read the whole thing, not mark it as spam or delete it right away. Get more tips about successful email marketing from Sarah S. Kilborne’s post.

Source: http://www.huffingtonpost.com/sarah-s-kilborne/book-email-marketing_b_2502168.html

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Create a Personalized Mail Piece

There are basically three things that you need to keep in mind. First, the secret lies in the types of prospects that you are digging up. Second, take time in composing the message. No one message applies to two different recipients. Third, don’t fluff your mail message. A shorter, direct message is more appealing than a novel. Get more detailed advice from printinghub.org’s article.

Source: http://www.bethesdaemediamarketing.com/library/direct-mail/3-tips-for-creating-a-personalized-data-driven-direct-mail-piece

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Marketing Through Mailing Lists

Marketing to customers can be done in numerous ways nowadays, but most businesses still stick to the traditional form of sending advertisements through the mail. Some will send a coupon, some will send an ad, and others will send a postcard. Chances are, you will open up your mailbox, and three times out of five you’ll find some sort of advertisement from a business. But just how do these businesses get your address anyway? […]

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Integrate Inbound Marketing with Direct Mail

It is not so difficult to see how direct mail marketing and its related online marketing tools are severely disintegrated in most businesses today. People simply ignore the importance of a targeted and integrated marketing strategy – one that grabs the attention of its readers and converts readers to buyers. Getting the attention of your audience is the first key to being successful in your direct mail marketing campaign. Otherwise it’s the same old […]

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Integrate Your Campaign (Online and Direct Mail)

An article on brassCycle.com puts emphasis on the need of integrating inbound marketing efforts with direct mail campaigns. The article provides some useful tips on how to design complementing direct mail and website’s landing pages. Read the full article by Rich McElaney to find out more details about these wonderful marketing tips.

Source: http://brasscycle.com/blog/bid/137044/Six-Tips-for-Integrating-Inbound-Marketing-with-Direct-Mail

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Email: A Strong Marketing Strategy

Sarah S. Kilborne writes about how she learned from her experience of selling a book that email marketing is a very powerful marketing strategy. She writes how this is better than social media marketing or blogging, and provides a few useful tips for writing powerful promotional emails to boost your sales. Click here to read her full article on Huffington Post

Source: http://www.huffingtonpost.com/sarah-s-kilborne/book-email-marketing_b_2502168.html

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Five Ways to Make Direct Mail a Success

Ken Pikulik writes for Business 2 Community about five key strategies for making your direct mail a successful marketing tool. He suggests making the emails look interesting for the target audience, and since this strategy requires monetary input, you should know your audience well. To find out more tips and suggestions, click the above link.

Source: http://www.business2community.com/marketing/5-keys-for-making-direct-mail-a-more-powerful-marketing-tool-0396587

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Drive Data to Your Leads

Jeff Adelson-Yan  writes for Asking Smarter Questions about proven tips for driving data to your marketing leads. According to him, the process of lead generation is nothing new and has been in use for quite some time. Read his entire article to find out what steps you need to take for making your marketing strategy a hit.

Source: http://www.askingsmarterquestions.com/5-data-driven-marketing-tips-to-improve-online-lead-generation-campaigns/

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Direct Mail That Sells

Pat McGrew writes for Target Marketing Mag about how you can employ successful strategies in your direct mail marketing campaign to make it a big success. He writes how you can create direct mail that is in line with the market requirements as well as provide the most wanted customer response. Click the above link to read more on this.

Source: http://www.targetmarketingmag.com/article/kick-off-2013-advancing-your-direct-mail-program-meet-demands-evolving-marketplace/

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