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Monthly Archives: March 2013

Direct Mail Is Back In Business

The fall of USPS and the economic crisis led many marketers and business analysts to believe that direct mail marketing is fading away gradually. However, according to IBISWorld, direct mail marketing will become a rising trend within the next five years. Now that is some good news for the direct marketers. The incentives offered by USPS to direct mail marketers will play a major role in this.

Most of the time, digital marketing costs less […]

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Direct Mail Marketing: The Most Powerful Marketing Technique

An article on Direct Marketing News (dmnews.com) explains how direct mail marketing is supposed to grow in the next five years. Dianna Dilworth provides some excellent tips for attracting target customers through intelligent direct marketing. If you want to make a thriving business out of direct marketing, read the full article by clicking the link provided. Source: http://www.dmnews.com/direct-mail-evolved/article/280361/#disqus_thread

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Mailing List Tips: What To Look For

Direct marketing means advertising techniques that make you get in direct contact with the customers. Direct mails, emails, online advertisement, text messaging and websites. And coming up with an effective mailing list that really works for your business requires some intelligent thinking. In short, you should be well aware of the market you are targeting; then reaching them through effective direct marketing techniques will ensure an ongoing success for your business.

The first step in […]

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How to Market a New Business

An article on Entrepreneur.com talked about advantages of direct mail for small business and how direct marketing strategies can be used to generate effective business leads. If you are aiming for a new market, the tips shared in this article will benefit you to help make the most return-on-investment (ROI). Click here to read more about it.

Source: http://www.entrepreneur.com/article/80786

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New Marketing Campaigns for USPS

Ginger Conlon writes for DMNews.com about how the USPS encourages the involvement of digital channels by asking the direct mailers to add QR codes in their mails. This will help for making online payments. Nagisa Manabe, the chief marketing and sales officer of USPS tells about her revenue generating plans to save USPS in its financial crisis. Click the above link to read what USPS has in store for its B2B and B2C customers.

Source: http://www.dmnews.com/the-check-is-still-in-the-mail/article/260090/

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Walking Away From Direct Mail?

Tory N. Parrish reports for TRIBLIVE.com about the reasons for the decline in the direct mail volume from 2007 to 2012. Recession, increased postal charges and the increased dependency on the internet for marketing a business have all affected direct mail marketing pretty bad. Click here to read more on this.

Source: http://triblive.com/news/allegheny/3253256-74/mail-direct-advertising#axzz2LEHhfbSY

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Direct Mail that Customers Look Out For

Are you looking for direct marketing strategies to increase your ROI (return on investment)? Then direct mail is for you. And if you want your direct mail pieces to be welcomed by prospective customers, read this article for some interesting tactics to help make your direct mail look more friendly to its recipients.

Source: http://www.smallbusinessbc.ca/starting-a-business/increase-your-mailing-list%E2%80%99s-roi

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Create a Direct Mailing List of Your Own

Direct mail is a powerful direct marketing technique which works marvels especially for small businesses. Creating an effective mailing list for your direct marketing campaign is not that difficult if you follow a few simple steps. Read this article here, to understand how to create or purchase the perfect mailing list for your business.

Source: http://office.microsoft.com/en-us/access-help/build-a-direct-marketing-mailing-list-HA001142578.aspx

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Looks Do Matter

We often say that what really is important is what’s inside and not what’s outside. Maybe this is true in a lot of things – relationships, people, book packaging, food packaging, and all sorts of packaging. But one thing is a strong exception to this rule (or truth): direct mail and email marketing. With these programs, the value of your efforts will depend on the very first impression that the reader (your mail’s recipient) […]

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Revamping Direct Mail

Are your direct mail efforts not paying off the way you want them to? Maybe it’s time to give your direct mail a facelift. From tummy tucks, collagen injections, and to transplants, you can digitally change the way that mail looks like and improve its appeal to its recipients. Get the beauty tips straight from Pete Carter.

Source: http://www.dmnews.com/does-your-direct-mail-need-a-facelift/article/257759/#

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