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Monthly Archives: February 2012

Direct Mail Solutions For Small Businesses From USPS

WASHINGTON, DC – The United States Postal Service (USPS) is promoting new direct mail services through its ‘Grow Your Business Day’ (GYBD) seminars that are being hosted by local post offices throughout the United States.

The GYBD program was launched in the third quarter of 2011 and events will be conducted in an effort to raise revenue by introducing small and midsize businesses to using direct mail in their advertising campaigns who may not use […]

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Marketing Study Shows Customers Prefer Direct Mail Over Email

IRVING, TX – A marketing services company has published a consumer preferences report which reveals that most consumers prefer direct mail over electronic media for most categories of product or service brands.

The 2011 Channel Preference Study is entitled, “The Formula For Success: Preference and Trust” and was undertaken by Epsilon Data Management LLC headquartered in Irving, TX about 30 miles northeast of Fort Worth and about 20 miles northwest of Dallas.

The report focuses on […]

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