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Monthly Archives: September 2010

Mailing List Marketing is More Important Than Ever

Today businesses can easily make the mistake of changing how they use their mailing list in direct mail marketing because of the increasing trend in online marketing.

After the catalog giant, J.C. Penney decided to stop publishing their semi-annual “Big Book” catalog, sales suffered more than expected in the second quarter of 2010.

Mailing Lists Direct recommends that mailing list managers continue to use direct mail in their overall marketing plans despite the increasing trend of online marketing […]

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Use Direct Mail to Drive Traffic to Your Website

Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into customers.

Business owners and marketers are constantly testing and evaluating the effectiveness of a variety of integrated marketing campaigns. There is a much bigger variety of communication channels available to the marketer today than was available in the past and a good marketer has to be alert, organized and […]

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