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Monthly Archives: October 2009

Direct Mail Postal Worker Appeals Federal Sentence

MT. PLEASANT, MI – On Friday, Oct 23, 2009, former postal worker and direct mail technician Bobbie J. Sinko, appealed her 33 month sentence for Federal fraud and embezzlement charges. Sinko is the 53 year old bulk mail technician who worked at the Mount Pleasant Post Office from 2004 to 2007. During this time she and 49 year old Matthew E. English, conspired to defraud the U.S. Postal Service.

English is the owner of English […]

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Direct Mail Helps Stimulate The Economy

REUTERS – In a report by Ben Gruber on May 22, 2009 he cites that direct mail – or “junk” mail – whether you love it or hate it, is here to stay and that it can help stimulate the troubled U.S. economy.

In his report, Gruber points out that nearly one third of all mail delivered anywhere in the world is U.S. direct mail. While that volume has decreased in 2008, the figure is […]

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Direct Mail: How to Do-It-Yourself and Save

In the wake of the global economic slowdown, small businesses are faced with a big challenge: how to cost-effectively build their business with an extremely limited budget. Many of these businesses should consider a “DIY” (do it yourself) direct mail campaign.

Sometimes small businesses balk at the idea of spending money on a mailing list, especially when they are unfamiliar with direct mail marketing. Hopefully this article will shed some light on how easy and cost-effective […]

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Digital Printing in Direct Mail Forecast For 2008-2013

CHARLOTTESVILLE, VA – A comprehensive forecast of the use of digital printing in the direct mail market has been undertaken and published by INTERQUEST, a market research and consulting firm that serves the digital printing and publishing industry. The document is entitledDigital Printing in Direct Mail: Market Analysis & Forecast (2008-2013) – 260 pages.

The study contains 155 tables and charts and also provides an assessment of the impact of the financial crisis on the direct […]

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